I guess it was the night of November 12, 2008 when Mayur and I were sitting in his room, working on a B-school competition on marketing. It was titled “Concept-2-Creative” and we were searching our brains and Google for some insights on an ‘Ethanol powered car’. The submission was due next morning 4:00 a.m. At around 7:30 in the evening, we decide to take a break. Mayur tells me about the Delhi Marathon ad on YouTube. We watch it. Then, out of nowhere, both of us get an idea. “MayB and Gullu @ Work” J We decide to make a curtain raiser video for the upcoming XL-Dream Run on November 16, 2008. Organizing the Dream Run was a joint effort of CII, Sportscom (Sports Committee of XLRI) and XLANC (XLRI Adventure & Nature Club). The cause – XLRI Social Entrepreneurship Trust, which was established (and was legally registered in July, 2008) to encourage and support “entrepreneurship with a social cause” among the XLRI students, alumni and community; and to provide a channel to XLRI alumni and others who have means and motivation to support social development in a sustainable manner.
So we start…we decided that we will keep the Delhi Marathon ad as our base, and will adapt to people and places here at XLRI. We searched our laptops for the relevant photos, and made a script. We recorded our project and showed it to some of our friends for initial critique. After making some changes here and there, we forwarded the video to the concerned student and faculty members. They really liked it! We put it up over the internet, and within minutes, we were witnessing large number of viewers.
On the day of the run, I was given the responsibility to record and take snaps, while pillion-riding the TSAF crew who were our guide for the day. (For those who might not know, TSAF stands for Tata Steel Adventure Foundation. It organizes a host of outdoor adventure activities for institutes and corporations all over the country.) The run was successful, with over 200 people participating – including students, faculty and staff. We all had a great time, and our effort was well-appreciated by all.
Don’t forget to see the video. Visit www.xldreamrun.com for more details.
2 comments:
unfortunately we can only see the censored video here :D
That was really great work! It suddenly added the buzz we were looking for during the last days before the run.
Controversies always help. :)
Post a Comment